My story
The growth was never the hard part.
25 years building and scaling businesses, on both sides of the table. Ten of them running my own: £12m in revenue, 85 people, an eight-figure exit, then a buy-back, a restructure, and a second exit. Fifteen before that in banking and fintech, at some of the biggest names in the industry.
The growth was never the hard part.
I hit every number I set. What it cost me was harder to see. I scaled the business by scaling the hours, the pressure, and the weight I carried on my own. I burned out reaching the very thing I had been chasing, and when I got there I barely recognised the person who had arrived.
I had investors, partners and advisors for the business. What I did not have was someone in my corner for the part that actually decided whether it was worth it: how to grow without losing myself, my health, my family and my faith along the way.
So I rebuilt. Same ambition, different foundation. Faith and systems instead of willpower and hours. I did it again, past $10m and out to a second exit, with the same revenue and a completely different person walking away from it.
Then I decided to become the person I wish I had had. Today I advise founders and CEOs across the UK, US and Brazil, helping them do what took me two exits and a burnout to learn: build a business that scales with peace, purpose and freedom. I sit beside them, not on the sidelines, and where it helps, I build the systems with them.
A word on faith, because it sits under all of this. I'm a Christian, and it is the foundation, not a feature. It shapes how I work more than what I say: integrity when it costs me, patience when the pressure says rush, honesty in the room, and a definition of success wide enough to include the people you would lose chasing a narrow one. I don't bring scripture into boardrooms, and I don't only work with people who share my beliefs. I bring the character it built. If that matters to you, we will get on well. If it doesn't, the work stands on its own.
Believer, husband, father. I write, advise and build with the conviction that you can scale a business without losing your soul.
Track record
Two decades inside the businesses I now advise.
- American Express
- Early career in financial services, Brazil.
- HSBC
- Rose from junior manager to Head of Retail Products for the UK bank.
- Tandem Bank
- Helped take a startup bank from zero to launch in eighteen months.
- Virgin Money
- Scaled the digital team from 10 to 60 and launched the banking app.
- NatWest
- Led digital innovation.
- My own business
- Co-founded a marketing technology company, scaled past $10m and 85 people, two 8-figure exits.
Today: growth advisor to 50+ founders and CEOs across the UK, US and Brazil, and a speaker at industry conferences.
Ready when you are
Don't scale alone.
Thirty minutes to talk through where you are, where you want to go, and whether I'm the right person to help. No pitch, no obligation.